If you’re reading this hopefully you know the basics of On Page SEO factors, if not you can check out my other page here: What is SEO . So today I’m going to cover some more advanced on-page seo and a few plugins that can help you to achieve great on-page SEO factors super fast. So if this is something that interests you lets jump right in.
On Page SEO Factors – The Basics Review
I will briefly go over the basics here just to keep them fresh in your mind. The basic on page seo factors that every good page or post will have is: H tags, text formatting, images + tags, video, keyword density, url, external links and internal links. I covered most of that on my other page so I won’t waste time here covering that. I will only mention that the external links and videos are debated whether they are effective or not, however I feel personally that google likes a content rich page. So the more content types you have the better and it takes very little time to record a video of the first paragraph or two in your article and throw it up on youtube and the page. This can also be used to draw people from youtube to your site so it is not to be overlooked either way.
On Page SEO Factors – Internal Linking
So if you have used google for any length of time you should have noticed that some sites have what they call Site Links. That is below the search result title and description there are additional internal pages, like a menu to choose from. If you ever wondered how to get these, the internal linking is the answer. Of all the on page seo factors internal linking is probably the most powerful of them all, you can direct the search engines to specific parts of your page simply by creating a few anchor text links from related articles all pointing back to the place you want the search engines to prioritize. For example you probably already noticed that this post links to my What is SEO page. This post and any other post I make about On Page SEO will link back to that page also. This tells the search engines that while all these pages are on SEO, that the What is SEO page is the main article or best source of information when it comes to this topic. As well as letting the search engines know where to direct traffic searching for SEO knowledge this will also pass on some of the link juice I build to these sub-pages and posts also. Very powerful stuff indeed and something you absolutely should be thinking about every time you make a page or post.
On Page SEO Factors – External Linking
Here I just wanted to cover this one of the on page seo factors because I didn’t cover it properly on my other page. I mentioned earlier that this is a debated factor and many people believe that external links only serve the purpose of leaking out your link juice to other pages. I however do now share this point of view, I have tested this factor myself somewhat and have never seen it have a negative impact on my site. I remember reading once that your page/post is a part of the net and the net is run on links, so logically it would follow that you should be linking externally to other sites because then you’re participating in the net. Also if you have ever visited wikipedia you will notice that the bigger authority pages all have external links to relevant sources to show that they aren’t just blowing smoke on the topic. The one thing I would caution here is, make sure you are not linking to a competitor. Best practice here would be to enter your keyword phrase into google then scroll down to the bottom and click on of the related terms and choose a high PR site from there to link to. Visit it to make sure it’s got nothing untoward on it and then make a link out to it. Google loves LSI and related keywords.
On Page SEO Factors – LSI
LSI or Latent Semantic Indexing is another of the advanced on page seo factors. Basically this is terms that mean the same thing as your primary keyword for the page, extended versions of the keyword or even closely related terms. This factor is important because not only will it show the search engines that you know a lot about the topic as you’re using all the closely related topics and terms for your keyword, it can bring in additional long-tail keyword traffic. And that type of traffic is usually super low competition, which is great.
On Page SEO Factors – The Plugin
So you’re probably thinking by now that this is a lot of stuff to remember and is quite cumbersome if you have to do all of this every single time you create a page or post. Well if you’re using wordpress on your site, and I suggest you do because it really is a super powerful platform; you can get some plugins that will help you remember all of this stuff with just a glance. Probably most well-known and popular plugin you can get for on page seo factors is SEOPressor. This plugin has some great features. It will automatically bold, italicize and underline 1 case of your keyword on the page. It also gives you a % score for your pages and posts on how optimized they are and lets you know which of the on page seo factors you are missing still. So even if you can’t remember all the things you need to optimize the plugin will tell you what you still need to add or change. Pretty powerful stuff right there. Click here to watch a video of it in action.
With these advanced on page seo factors, even without the SEOPressor plugin you will be able to write and create great optimized content that the search engines will eat up every time.
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